In order to create additional value for video content, DIFRactive (DIFFER-active) Technology, a B2B SaaS provider, is developing an interactive video plug-in that allows viewers to bookmark products and information they are interested in learning more about. As a result, when viewers are watching a video, they will now be able to shop, see exclusive content, view character/actor information, listen to the soundtracks used, and much more, directly from the platform.

With this software incorporated on a video platform, everyone wins. DIFRactive’s primary clients, content creators, are now able to better market their work to brands for financial support through product placement. Additionally, viewers get a richer, non-intrusive viewing experience, adding much more depth to their video, while brands receive metrics regarding the performance of their products within the video to better understand their return on investment (ROI) and create a new sales channel.