Make Your Own Damn Cheese is a deceptively powerful work of non-fiction, cloaked in the disguise of a charming and easy-to-read fable about a young mouse named Earl who wonders ceaselessly about the maze into which he was born. He yearns for a better life, filled with freedom and happiness, and desires more than the maze has to offer―a life where the cheese is plentiful and never out of reach. He believes he needs to get out of the maze, but how?

The reader follows Earl on a journey that introduces him to the mind-expanding teachings and philosophies of personal development gurus Earl Nightingale, Napoleon Hill, Jim Rohn, Price Pritchett, Bob Proctor, Brian Tracy, and Denis Waitley. In the end, these great teachers show Earl – and the reader – how to experience the ultimate goals of freedom and happiness.

The general structure of this no-nonsense and immediately implementable work is written with a stylistic nod to Spencer Johnson’s Who Moved My Cheese and Deepak Malhotra’s I Moved Your Cheese. With simplicity and clarity, John Chuback delivers powerful concepts that will put you on a path out of the mundane, and allow you to fulfill your true and immense potential.