Marin and Julian, two programmers who started an apparel business with no prior experience. Originally from Bulgaria, they wanted to setup the foundation of their company there, so they could leverage the country's long-standing traditions in textile and clothing manufacturing, at the same time giving back to a place that made them who they are.

They bootstrapped DULO with their own savings in September 2016. After that they spent one year in product development, going over 70+ prototypes, testing with real people all over the world.

The DULO dress shirt, their first flagship product, is a non-iron dress shirt that removes the hassle from looking sharp. Traditional cotton shirts suck. They require a lot of care and waste your time. They are uncomfortable. Using performance fabrics, DULO redefined that traditional centerpiece into an item that stays out of your way when you need that extra bit of a stylish look.