As Chief Content Officer of Pure Imagination Studios, John P. Roberts focuses on the development of original TV, Film and Digital projects under the Pure Imagination banner. Additionally, Mr. Roberts is accountable to identify new and relevant brands for Pure Imagination to further develop and monetize. He also oversees business and investment opportunities relevant to Pure Imagination’s entertainment initiatives.

His extensive media industry knowledge stems from his work with numerous companies including Bunim/Murray Productions, Endemol, Discovery Family, Lucasfilm LTD, GSN, Vulcan Programming, Universal Studios and News Corp.

Mr. Roberts is a four-time Emmy Award nominee in interactive television and recipient of the ITV Leadership Award from ITVT. He is also a board member of the Producer’s Guild New Media Council and an active member of the Academy of Television Arts & Sciences.