Shannon Farley, Director of Marketing and Co-Founder
Shannon Farley started her career with a progressive agency in the Bay area, developing creative for clients such as Nike, Toyota, Microsoft, Warner Brothers and MGM. She learned how to build great brands from some of the best in the industry. She then dove head first into a startup, helping nurture the design, marketing and branding of a fledgling company into a 600-person SaaS leader. She’s freelanced, led corporate teams, and rolled up her sleeves when things need to get done.

She realized that to truly impact a business, ideas must generate results that engage consumers and drive sales.

As businesses continue to shift away from traditional marketing, Shannon brings a unique and creative approach to the marketing mix with both sides of the brain. A process that blends insightful research, innovative strategic thinking, and conceptually driven executions.

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David Farley, CEO and Co-Founder
David Farley previously founded Anatomic Global, formerly Anatomic Concepts, in 1989 as a supplier of foam support devices and mattresses to the medical industry. Re-named in 2007, Anatomic Global is the world’s number one original equipment manufacturer and supplier of memory foam products on the Internet, fulfilling an average of 850,000 orders each year directly with U.S. Consumers. In 2008, the company launched
Ecomfort Mattress, an environmentally friendly sleep line, which has fueled record sales growth for the company. In 2009 he was appointed chairman of the “Green Initiative” of the Specialty Sleep Association. The Green Initiative is a process designed to identify, define and standardize how mattress manufacturers and retailers label “green” and natural sleep products. Farley has more than 25 years of experience in the foam industry and holds 27 patents on the anatomic uses of foam. Farley graduated from California State Polytechnic University with a degree in Manufacturing Engineering. He holds a MBA from Pepperdine University.

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