I'm a strong-willed Designer with a Cognitive Psychology and Computer Science background and an extensive creative, managerial, and operational knowledge.

Through my passion for design and empathy for others, I inspire smart creative professionals to conceive and develop delightful and meaningful experiences.

With 20 years of experience in UX-UI and product design field, in the past 10 years I have been leading and motivating teams, and personally contributing to the creation of integrated multi-device experiences.

I bring skills from cognitive psychology and computer science in conjunction with a passion for UX and Human Centered Design, brand management and marketing sensibility to my teams and my projects.

I am well versed with consumer product strategy, user research, information architecture and interaction design, industrial design and ergonomics, visual and graphic design.